Episode 18

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Published on:

24th Apr 2025

Likes Don’t Pay the Bills But Strategy Does! Social Media That Sells with Victoria Racca

Are you overwhelmed by building your business but determined to make it work at whatever cost? Welcome to Tease Talks. This, once-a-month digital media series is focused on providing business-centered bite-sized pieces of content for those in the beauty industry. Working to connect with hair stylists, aestheticians, makeup artists, massage therapists and salon owners from around the world to educate and inspire pushing further in the beauty industry. Tease Talks will cover anything and everything that YOU want to hear or know. Head to @readthetease on socials to tell us who you want to hear from next! Produced by The Tease alongside Volume Up by The Tease.

VICTORIA RACCA is the dynamic force behind two thriving businesses based in South Louisiana. As the founder of The Microblading Institute and BrowSister, she’s on a mission to empower women—particularly mothers aged 25-45—to reclaim their time and embrace entrepreneurship. 

The Microblading Institute, a licensed trade school under the board of colleges, has been franchised across 6 locations in the US. BrowSister, Victoria’s e-commerce venture, specializes in manufacturing premium numbing products for cosmetic tattooing and is committed to providing access to affordable and quality PMU supplies. Victoria is also your #1 Source for beauty industry breaking news through The GlamLife Podcast, where Victoria shares expertise from your favorite PMU artists.

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Web: https://www.thetease.com (TheTease.com)

Credits: Tease Talks is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.

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About the Podcast

Tease Talks
Salon Professional Industry Interviews
Are you overwhelmed by building your business but determined to make it work at whatever cost? Welcome to Tease Talks. This, once a month, digital media series is focused on providing business centered bite-sized pieces of content for those in the beauty industry. Working to connect with hair stylists, aestheticians, makeup artists, massage therapists and salon owners from around the world to educate and inspire pushing further in the beauty industry. Tease Talks will cover anything and everything that YOU want to hear or know. Head to @readthetease on socials to tell us who you want to hear from next! Produced by The Tease alongside Volume Up by The Tease. Created by The Tease Media.

About your host

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Volume Up

Podcast by The Tease
Hosted by Kelly Ehlers & Jeffrey Lunnen

The Tease is a digital publication dedicated to covering hair, beauty and culture... better.

With over 20 years of experience in the salon professional space the team takes a journalistic approach to salon professional and beauty industry news. You won’t see regurgitated press releases on our site. Our editors dive in a couple layers deeper and uncover what people want to know about hair, beauty and culture -- topics that touch so many, on so many levels.

Every Monday, we’ll talk through some of our favorite articles on the site, our rants about what’s going on in the salon pro world, and interview founders, tastemakers and industry icons.

Be sure to hit subscribe, rate & review and follow us on Instagram, Facebook, Twitter, YouTube and TikTok at @ReadTheTease. And send in questions to volumeup@thetease.com!